Our markets 

We count many of the world’s major companies – whether food, beverage or industrial – as our customers. 

Most of our customers are food and beverage manufacturers; in fact they represent over 75% of our total sales. We also have many customers in the industrial, animal feed, pharmaceutical and personal care markets. 

We categorise our products into two types: speciality food ingredients, and bulk ingredients (which are sold in all four markets).

Food and beverage 

You’ll find our ingredients in the products of the vast majority of the world’s top 100 food and beverage companies. We work directly with these and other food and beverage manufacturers, offering high quality, distinctive ingredients and solutions. 

Speciality ingredients
Speciality ingredients are those ingredients that use technology or intellectual property enabling our customers to produce distinctive products and Tate & Lyle to obtain a price premium and/or sustainable higher margins. In these markets, our customers value technical and innovation capability, insight and flexibility. 

In this market, we mainly operate within three categories:
• sweeteners, such as SPLENDA® Sucralose and crystalline fructose;
• texturants, such as starch and gums; and
• wellness ingredients, such as PROMITOR® dietary fibres, PromOat® Beta Glucan and SODA-LO™ Salt Microspheres

In May 2013 we acquired Biovelop, a Swedish manufacturer of oat beta glucan. The new offering is known as Tate & Lyle Oat Ingredients, and includes beta glucan specialties for food, beverage and personal care.

We also have a food systems or blending business, which source ingredients and use them to develop bespoke combinations of ingredients primarily for small to medium-sized customers.

Bulk ingredients
Bulk ingredients are relatively undifferentiated and are sold in markets where customers principally value supplier reliability, quality and value. These include ingredients such as high fructose corn syrup, acidulants and so forth.

Industrial 

For many years we have sold starches to the paper and board industry; ethanol to the fuel industry, and acidulants for household goods. More recently, we’ve expanded into bio-products, such as Bio-PDO™, which goes into textiles and plastics.

Towards the end of 2008, the global market for industrial ingredients came under severe pressure as a result of the economic downturn, and demand has remained at lower levels since then. Over the longer term, however, we believe the trend towards greener living and the replacement of petrochemicals will continue to stimulate demand for industrial ingredients made from renewable sources, and particularly for our newer bio-products like Bio-PDO™.

Animal feed 

Farmers and manufacturers of feed for livestock, fish and pets are important customers for the by-products of our production processes – principally corn gluten meal and corn gluten feed in Europe and the Americas. Selling on these products is important because it helps us reduce the net cost of our raw materials.

Pharmaceutical and personal care 

A relatively small market for Tate & Lyle, pharmaceutical and personal care is one we expect will grow in the future while remaining relatively small as a proportion of total sales. At the moment, we sell two speciality ingredients into this market: Zemea™ (cosmetics and creams) through our joint venture DuPont Tate & Lyle BioProducts, and SPLENDA® Sucralose (used in oral care products and to sweeten medicines without adding calories).

 

 

Our knowledge of ingredients

Proof of the puddings – how our consumer research helps customers

Proof of the puddings – how our consumer research helps customers

 
“It is ideal to be able to say to customers: ‘We’ve developed this prototype because consumers have told us that they want higher fibre, lower fat’,” says Anne Barry, Marketing Officer, Europe.

Tate & Lyle was one of the first ingredient manufacturers to ask consumers what they are looking for in the products they buy. Anne says hearing directly from shoppers drives research and helps market existing ingredients. “Online surveys are becoming increasingly important, and we are using them more and more, along with traditional focus groups.  In each country in Europe we are developing a strong and robust enough sample to be able to analyse the national results while identifying wider trends – for instance, in Europe, people think they lack fibre in their diets.”

An ‘ingredient perception study’ Anne led in 2009 has already driven new product lines. “We are promoting a new prototype breakfast cereal – and we know consumers want it.”