Gut Health

The evidence is there

A healthy gut contains healthy bacteria and immune cells that ward off infectious agents like bacteria, viruses and fungi1.

Fibre supports gut health. The digestive tract is lined with communities of beneficial bacteria, or probiotics, which help keep the gut healthy. Some fibres, when consumed, are fermented in the colon and are used by beneficial bacteria in the gut as a prebiotic food source2.

Globally though, consumers aren’t getting enough fibre in their daily diets.

Gut health fibre gap

Source: Directive 2008/100/EC, Annex II published 29 October 2008, The Code of Federal Regulations, 21 CFR 101.9(c)(6)(i) Scientific Advisory Committee on Nutrition, UK 2015 Carbohydrates and Health Dahl & Stewart. J Acad Nutr Diet 2015;115(11):1861-70. Gray, J. ILSI Europe Dietary Fibre Concise Monograph Series. 2006. Cho SS and M Dreher (eds.). Handbook of Dietary Fibre. 2001.Clemens, R. et al. J Nutr 2012;142:1390S-401S; Murphy N et al. PLoS One. 2012;7:e39361. King, D.E. et al. JAND 2012;112(5):642-648; 2. T&L Global Consumer Ingredient Perception Research, 14 countries, 2020


But the increasing amounts of research linking gut health with things like heart, liver and colon health, as well as metabolic health, mood, sleep and immunity is waking consumers up to the benefits of products and ingredients that support gut health.

53%

52%

86%

60%

45%

of global consumers plan to eat or drink more fibre 1 of global consumers eat products that contain fibre for digestive health 1 of US consumers have either tried or would be willing to try high-fibre food/drinks for digestive relief 2 of Chinese consumers agree that they would like added dietary fibre in biscuits for gut health management 2 of Brazilian consumers associate food and drinks high in fibres with improved digestive health 2

 

Fibre also has health benefits beyond gut health:

  • Supports health blood glucose response to foods
  • Supports healthy digestion
  • Helps increase calcium absorption

Emerging benefits:

  • Metabolic health
  • Immunity
The market

With the increased awareness of gut health among consumers worldwide, on-pack gut health claims are becoming increasingly impactful on purchase decisions.

Healthy gut market

Manufacturers are responding accordingly with fibre-fortified innovation, and product launches for food and drink containing fibre is growing., Four per cent of all food and drink launches in 2020 contained fibre, particularly in nutrition and meal replacement drinks, tabletop sweeteners, and confectionery.

Gut health growth map

Fibre has many uses, and can also be used for sugar and/or calorie reductions as well as for nutritional and texture claims. Indulgent innovation is harnessing the functional power of fibre ingredients and gut health claims to offer permissible options. There was a three per cent growth in indulgent product launches with fibre and gut health claims between 2015-2020.

We’re also seeing added value and premium positioning possible when…combining gut health claims with other claims such as “suitable for…halal/kosher/vegan/diabetic”, ethical, free from, etc.

Penetration and growth (CAGR 2015-20) of claims in food/drink launches that contain fibre by claim category

Penetration and growth (CAGR 2015-20) of claims in food/drink launches that contain fibre  by claim category
Solutions that complement personal health needs

What other global consumer trends drive our innovative solutions?

Learn more about the global trends that are influencing the industry, and how our ingredient portfolio keeps you ahead of the curve.

Get in touch and find out how we can help support your customers' demand for healthier, tastier food