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A look inside the sports nutrition market – what are the latest consumer trends?

03 July 2020
| Filed in:
Trends and insights
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Cyclist drinking a sports nutrition beverage
Market Insights – July 2020. What counts as a sports nutrition product? Sports nutrition products are those which are designed to improve athletic performance, support muscle growth and/or aid recovery after exercise. They come in various forms, such as snack bars, shakes or powders, and can be...

The low carb craze: what’s it all about?

04 May 2020
| Filed in:
Trends and insights
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Low-cal salad option
Low carb dieting is growing in popularity all over the world. But what does a low carb diet actually look like, what are the health benefits or side effects, and how can food and drink manufacturers respond to increasing demand for low carb products and related nutrition needs?

Fibre For Life: Exploring the Physiological Benefits of Fibre

24 July 2018
| Filed in:
Trends and insights
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Video showing the benefits of prebiotic fibres
Understanding consumer trends in food and beverage is important to us, as it drives our new product development and ensures we continue making food extraordinary. That’s why we have undertaken extensive research to understand consumers’ views on fibre and the role it plays in their diets.

The New Dairy Aisle: Global Growth Pushes Dairy Alternatives to the Mainstream

13 June 2018
| Filed in:
Trends and insights
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Yoghurt
Dairy alternatives, once considered a niche category for lactose intolerant and vegan consumers, are piquing consumer interest all around the world, even amongst those who aren’t averse to dairy. Proof in point: globally, dairy-alternative beverage launches have doubled since 2012. This trend is...

Is Mindfulness shaping consumer attitudes towards food?

24 April 2018
| Filed in:
Trends and insights
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Browsing supermarket shelves
Consumer attitudes towards food and beverages are changing. According to global market trends group Innova Market, ‘mindfulness’ is the number one trend for 2018, as consumers look to have a body-mind connection to the food and beverage products that they purchase and consume.
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