Tate & Lyle expands sweetener portfolio with highly soluble stevia TASTEVA® SOL

Starting from the leaf, TASTEVA® SOL is a premium tasting stevia that has over 200x the solubility of Reb M and D products on the market. TASTEVA® SOL solves for solubility challenges often found in beverage concentrates, dairy fruit preparations and sweet syrups at high sugar replacement levels. TASTEVA® SOL fits well into the company’s stevia sweetener range and can be used alone or in combination with Reb M stevia sweeteners for high sugar replacement. It offers exceptionally good solubility, readily dissolving in concentrates, and remaining soluble at low pH.

This innovation is aligned to growing customer and consumer demand as the market value of stevia is expected to increase by 13% in 2026¹. As consumers continue to switch from full sugar to reduced sugar food and beverages, the perception and awareness of the benefits of stevia are increasing. In 2022, 32% of US consumers were likely or very likely to buy a product which contains stevia leaf extract (up from 29% in 2020)². TASTEVA® SOL labels as stevia extract in the US and follows labelling guidance for JECFA* approved countries.**

Papao Saisnith, Senior Director, Global Marketing & Innovation, Sugar & Calorie Reduction, Tate & Lyle says: "Consumers continue to shift from full sugar to reduced sugar foods and beverages and do not want to sacrifice taste. TASTEVA® SOL meets consumer needs as it provides a solution for manufacturers looking to formulate great tasting, clean label sugar reduced products where solubility often becomes a challenge. Used alone or in combination with Reb M stevia sweeteners, TASTEVA® SOL is over 200x more soluble than other stevia sweeteners and delivers solubility and sweetness, which fills a gap among existing sweeteners and strengthens our overall portfolio."

"This addition furthers our commitment to transform lives through the science of food and helps our customers to meet consumer expectations for making healthy food tastier and tasty food healthier."

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For more information contact:
Anna Taylor-Elphick
Senior Manager, Global Corporate PR, Tate & Lyle
[email protected]
+44(0)7766361515

<sup>1 Euromonitor Passport 2022-2026
2 Tate & Lyle Proprietary Research, 2020 and 2022 Global Consumer Ingredient Perception Research – US; Base size n=1027 (2020), n=1071 (2022)
* Joint FAO/WHO Expert Committee on Food Additives
** The applicability of label claims and the regulatory and intellectual property status of Tate & Lyle ingredients varies by jurisdiction</sup>