Trends and insights

Understanding consumer trends in food and beverage is important to us, as it drives our new product development and ensures we continue making food extraordinary. That’s why we have undertaken extensive research to understand consumers’ views on fibre and the role it plays in their diets.

Dairy alternatives, once considered a niche category for lactose intolerant and vegan consumers, are piquing consumer interest all around the world, even amongst those who aren’t averse to dairy. Proof in point: globally, dairy-alternative beverage launches have doubled since 2012. This trend is pen...

Consumer attitudes towards food and beverages are changing. According to global market trends group Innova Market, ‘mindfulness’ is the number one trend for 2018, as consumers look to have a body-mind connection to the food and beverage products that they purchase and consume.

How products sound, feel and the overall sensory satisfaction that they provide consumers appears to be a key food and beverage sector trend, according to the latest report from global market research group Mintel. The report shows that 43% of Chinese adults that currently consume ready-to-drink tea...

Not only are manufacturers facing increased consumer pressure to reduce sugar and calories in their products, demand for ingredients that are perceived to be “natural” or “clean” is also influencing product formulations in the food and beverage market. According to a recent report from global market...

Latin American consumers are increasingly looking to vegan and lactose-free dairy alternatives, according to a recent report from research group Innova Market Insights. Across the region, customers are looking for dairy products that are free from all animal-based ingredients, with sales of products...

Consumers around the world are looking to reduce their intake of sugar, fat and calories, and increase their fibre consumption. Globally, there is increased interest in products that are perceived to be ‘healthier’. However, specific attitudes vary by region.

Misinformation, poorly positioned communication to the market place and ‘bad science’ are having a detrimental effect on ingredient solutions providers. According to the latest report from global market insights firm Innova, social media and a lack of control of internet regulations means that consu...

Obesity and diabetes levels are reaching alarming rates across Latin America. A recent WHO report highlighted that Mexico is of particular concern, with 33% of the population currently having BMIs in the obese category. The country, currently ranked sixth for obesity, took the radical decision to im...

Sugar reduction and low sugar alternatives, remain key purchasing trends among UK consumers. The recent publication of the UK Government’s Childhood Obesity Plan and a nationwide sugar levy are hoped will relieve stress on the NHS (National Health Service) –currently channelling some £5 billion each...