Trends and insights

Market Insights – July 2020. What counts as a sports nutrition product? Sports nutrition products are those which are designed to improve athletic performance, support muscle growth and/or aid recovery after exercise. They come in various forms, such as snack bars, shakes or powders, and can be...

Low carb dieting is growing in popularity all over the world. But what does a low carb diet actually look like, what are the health benefits or side effects, and how can food and drink manufacturers respond to increasing demand for low carb products and related nutrition needs?

Understanding consumer trends in food and beverage is important to us, as it drives our new product development and ensures we continue making food extraordinary. That’s why we have undertaken extensive research to understand consumers’ views on fibre and the role it plays in their diets.

Dairy alternatives, once considered a niche category for lactose intolerant and vegan consumers, are piquing consumer interest all around the world, even amongst those who aren’t averse to dairy. Proof in point: globally, dairy-alternative beverage launches have doubled since 2012. This trend is...

Consumer attitudes towards food and beverages are changing. According to global market trends group Innova Market, ‘mindfulness’ is the number one trend for 2018, as consumers look to have a body-mind connection to the food and beverage products that they purchase and consume.

How products sound, feel and the overall sensory satisfaction that they provide consumers appears to be a key food and beverage sector trend, according to the latest report from global market research group Mintel. The report shows that 43% of Chinese adults that currently consume ready-to-drink tea...

Not only are manufacturers facing increased consumer pressure to reduce sugar and calories in their products, demand for ingredients that are perceived to be “natural” or “clean” is also influencing product formulations in the food and beverage market. According to a recent report from global market...

Latin American consumers are increasingly looking to vegan and lactose-free dairy alternatives, according to a recent report from research group Innova Market Insights. Across the region, customers are looking for dairy products that are free from all animal-based ingredients, with sales of products...

Consumers around the world are looking to reduce their intake of sugar, fat and calories, and increase their fibre consumption. Globally, there is increased interest in products that are perceived to be ‘healthier’. However, specific attitudes vary by region.

Misinformation, poorly positioned communication to the market place and ‘bad science’ are having a detrimental effect on ingredient solutions providers. According to the latest report from global market insights firm Innova, social media and a lack of control of internet regulations means that...