Trends and insights

Trends and insights

Catch up on developments in the world of food, nutrition and science.

A look inside the sports nutrition market – what are the latest consumer trends?

03 July 2020
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Trends and insights
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Cyclist drinking a sports nutrition beverage
Market Insights – July 2020. What counts as a sports nutrition product? Sports nutrition products are those which are designed to improve athletic performance, support muscle growth and/or aid recovery after exercise. They come in various forms, such as snack bars, shakes or powders, and can be...

The low carb craze: what’s it all about?

04 May 2020
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Trends and insights
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Low-cal salad option
Low carb dieting is growing in popularity all over the world. But what does a low carb diet actually look like, what are the health benefits or side effects, and how can food and drink manufacturers respond to increasing demand for low carb products and related nutrition needs?

Fibre For Life: Exploring the Physiological Benefits of Fibre

24 July 2018
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Trends and insights
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Video showing the benefits of prebiotic fibres
Understanding consumer trends in food and beverage is important to us, as it drives our new product development and ensures we continue making food extraordinary. That’s why we have undertaken extensive research to understand consumers’ views on fibre and the role it plays in their diets.

The New Dairy Aisle: Global Growth Pushes Dairy Alternatives to the Mainstream

13 June 2018
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Trends and insights
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Yoghurt
Dairy alternatives, once considered a niche category for lactose intolerant and vegan consumers, are piquing consumer interest all around the world, even amongst those who aren’t averse to dairy. Proof in point: globally, dairy-alternative beverage launches have doubled since 2012. This trend is...

Is Mindfulness shaping consumer attitudes towards food?

24 April 2018
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Trends and insights
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Browsing supermarket shelves
Consumer attitudes towards food and beverages are changing. According to global market trends group Innova Market, ‘mindfulness’ is the number one trend for 2018, as consumers look to have a body-mind connection to the food and beverage products that they purchase and consume.

Engaging and entertaining: unusual textures could lead the way

19 March 2018
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Trends and insights
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Strawberry ice cream
How products sound, feel and the overall sensory satisfaction that they provide consumers appears to be a key food and beverage sector trend, according to the latest report from global market research group Mintel. The report shows that 43% of Chinese adults that currently consume ready-to-drink tea...

Find out how stevia is leading the way for plant-based sweetening solutions

30 January 2018
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Trends and insights
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yoghurt pot with fruit
Not only are manufacturers facing increased consumer pressure to reduce sugar and calories in their products, demand for ingredients that are perceived to be “natural” or “clean” is also influencing product formulations in the food and beverage market. According to a recent report from global market...

Developing animal-free dairy products for the Latin American market

08 September 2017
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Trends and insights
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Bowl of yogurt
Latin American consumers are increasingly looking to vegan and lactose-free dairy alternatives, according to a recent report from research group Innova Market Insights. Across the region, customers are looking for dairy products that are free from all animal-based ingredients, with sales of products...

Find out how we are meeting the global demand for fibre

08 August 2017
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Trends and insights
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Cereal bars
Consumers around the world are looking to reduce their intake of sugar, fat and calories, and increase their fibre consumption. Globally, there is increased interest in products that are perceived to be ‘healthier’. However, specific attitudes vary by region.

Are ingredient solutions providers doing enough to help poorly informed consumers?

08 August 2017
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Trends and insights
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Misinformation, poorly positioned communication to the market place and ‘bad science’ are having a detrimental effect on ingredient solutions providers. According to the latest report from global market insights firm Innova, social media and a lack of control of internet regulations means that...