For consumers, GLP-1 has been a game changer for their weight management journey, bringing a chance to build the habits and lifestyle that will lead to real change.
For food and beverage manufacturers, GLP-1 has created exciting opportunities, driven by a greater interest in healthier formulations and choices.
But how can you bring this together to offer real support and solutions to consumers? Our expert team can help you cut through the hype and unlock offerings people will pick time and time again.
Beyond the craze
At Tate & Lyle, we’ve carried out decades of nutrition and consumer research – including for GLP-1 users. What we discovered was incredible. We know we aren’t talking to a single group. GLP-1 consumers are on a lifelong journey – with support needed both on and off the drug. Once you consider those who will never try GLP-1 and those yet to make the leap, we see three different groups.
The understanding of different GLP-1 consumer groups opens a range of opportunities. Instead of only focusing on the window of GLP-1 medication use, we go beyond. By delivering solutions for all three groups of consumer, our partners can provide meaningful support, ultimately helping people create lasting, sustainable change.
Our research reveals that success is driven by so much more than just nutrition – it’s about memorable experiences that consumers choose time and time again. Sustainable and repeatable healthier changes supported through emotional connection.
Discover how formulating for specific needs within the GLP-1 journey can enable lifelong healthy habits.
Beyond nutrition
For each GLP-1 user group we have established a clear hierarchy of consumer needs, mapping relative importance.
Hierarchy of Need Differences & Considerations: Beyond Active GLP-1 Use
With this framework we can create different solutions that appeal to each consumer type. For example: GLP-1 helps deliver satiety. So, it’s not a priority for active users. But for former and non-users controlling cravings is the top motivator. By tailoring the emphasis on each of our 5 different consumer needs in formulations we can create the solutions that consumers really want – driving trial and enabling lifelong healthy habits.
Beyond satisfying
From fortifying with fibre and protein for better macros, to replacing sugar to avoid glycaemic spikes and reduce calories – or simply using mouthfeel to up the feeling of permissible indulgence, we have ingredient solutions for every challenge – creating the attributes needed to help GLP-1 consumers throughout their weight management journey.
Addressing key GLP-1 consumer needs
Excerpt of potential nutritional benefits attainable through ingredient formulation1
1Benefits may be dosage and application dependent. Please consult your local regulatory expert before making any product claims. Details of studies cited in support of these benefits available from your technical sales support.
2The health benefits (excluding ‘source of fibre’ and ‘weight management’) are based on clinical trial evidence and may not be substantiated health claims. Regulations might allow similar claims at different amounts and regulations differ by region.
3Effects shown in specific populations. Prebiotic effects of PROMITOR and GOS are shown in healthy adolescents. Bone health effects of GOS and PROMITOR are shown in healthy adolescents and postmenopausal women. Mineral absorption effects of PROMITOR, FOS, and GOS are shown in healthy adolescents and postmenopausal women
By combining ingredient benefits with our proven expertise in nutrition, fortification, sweetening and mouthfeel – our GLP-1 solutions empower our partners to formulate products that are beyond satisfying. They’re sensational.
We’re talking about food and beverages that offer calorie control and full nutritional support while still having the indulgent taste experience consumers are asking for, sugar-like sweetness, exciting textures and so much more.
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