(LONDON) – 19 August 2015 – Tate & Lyle, a leading global provider of food ingredients and solutions, announces the launch of a new website dedicated to fibre fortification: www.tateandlylefibres.com. This new website serves as a resource to help food and beverage manufacturers meet increasing demand from consumers globally for fibre-enriched food by featuring nutritional information, consumer research and in-depth application insights. It also provides details of Tate & Lyle’s extensive fibre portfolio and solutions: PROMITOR® Soluble Fibre, PromOat® Beta Glucan and STA-LITE® Polydextrose.
"Consumers around the world are not getting enough fibre in their diets," said Nancy Gaul, Senior Category Marketing Manager, Health and Wellness, Tate & Lyle. "This represents a major opportunity for food and beverage manufacturers to respond by providing great-tasting fibre-fortified products. Tate & Lyle has a unique range of fibres and deep formulation expertise, and we are excited to work with our customers to help them bring extraordinary products to market."
Meeting consumer demand for healthier and tastier options
Consumers increasingly understand the health benefits of fibre, with more than half of consumers globally looking to add more fibre to their diets1. In addition to their health benefits, such as digestive health, fibres also have functional attributes that can help meet consumer demand for other nutrition claims, such as ‘reduced sugar’ and ‘low calorie’.
"In today’s food and beverage marketplace, manufacturers are wading through an ever-changing tide of consumer demand for healthier and tastier options," said Courtney Kingery, Director, Global Product Management, Health and Wellness, Tate & Lyle. "Consumers are looking for options that offer digestive health benefits, include fewer calories from sugar, cleaner labels and the list goes on. Fibres can actually help manufacturers meet all of these needs."
Making fibre formulation easier
The new website was developed to assist food and beverage manufacturers with their challenges around fibre fortification. The following resources are available:
The Tate & Lyle portfolio of fibre solutions
Tate & Lyle’s extensive fibre portfolio can make formulating fibre-rich products easier. Food and beverage manufacturers can access information on the following fibre solutions:
PROMITOR® Soluble Fibre unlocks superior digestive tolerance in high-fibre and sugar-reduced products, while maintaining sensory expectations and ease of use. In fact, research shows that PROMITOR® Soluble Fibre has more than two times the digestive tolerance of inulin2.PROMITOR® Soluble Fibre is easily incorporated into a variety of applications, including beverages, confections, bars, cereal, meal replacements, yoghurt, ice cream, bakery, dressings and sauces.
STA-LITE® Polydextrose unlocks calorie reduction, while enabling significant fibre enrichment and ease of use for manufacturers. It helps reduce calories by rebalancing bulk, viscosity and mouthfeel in reduced-sugar/-fat product formulations and is ideal for calorie reduction and sugar-free applications. STA-LITE® Polydextrose is easily incorporated into a variety of applications, including bakery, dairy, confectionery, beverages, sauces and dressing.
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References:
1. GfK Roper Reports, 2010; 36,183 global participants: Here is a list of food types. For each, please indicate whether you try to actively include it in your diet, you try to minimise or avoid it, or you are not concerned about it? E. Foods that are high in fibre.
2. Housez B et al., ‘Evaluation of digestive tolerance of a soluble corn fibre’. J Hum Nutr Diet 2012, 25:488. Grabitske HA, Slavin JL: ‘Gastrointestinal effects of low-digestible carbohydrates’. Crit Rev Food Sci Nutr 2009, 49:327.
3. Amongst leading oat beta glucan suppliers.
4. Dependent on local regulations and usage levels.
