Consumer research

We make a point of carrying out our own consumer research. This means we
can tailor our focus to our areas of interest, stay on top of consumer trends and develop the right ingredients to help our customers stay at the top of your game.


Our regular research programme helps us to:

• Measure consumers’ views on ingredients
• Gather opinion on the latest trends
• Analyse dietary habits
• Understand attitudes towards healthy food
• Investigate consumers’ responses to new products, and the factors that attract and deter them, whether it’s an ingredient or a health claim.

Explore Trends and Insights >

There are three vital ingredients to our approach

1. Facilities

Our global production facilities provide the space, equipment and knowledge to achieve extraordinary things. We have the global scale and infrastructure to turn corn and other raw materials into high quality products and ingredients in large volumes that meet global consumer needs.

2. People

Our new product development team’s passion, thirst for knowledge and commitment to happy customers ensure that manufacturing excellence is standard across our business. We want to make sure it is not only our equipment and facilities that are world class. We invest heavily in our engineers and scientists to guarantee the best in their field.

3. Process innovation

Much like technology, we don’t stand still – we’re restless in our search for better ways to do things. Our specialist research and technology team hunt down faster, more efficient, more cost effective methods that use fewer resources and enhance our manufacturing processes.

Open Innovation

Open Innovation is a separate part of our Innovation offer. If you’re not looking for investment but would like help in getting your product to market quickly and easily find out about our Open Innovation process.