We make a point of carrying out our own consumer research. This means we
can tailor our focus to our areas of interest, stay on top of consumer trends and develop the right ingredients to help our customers stay at the top of your game.
Our regular research programme helps us to:
• Measure consumers’ views on ingredients
• Gather opinion on the latest trends
• Analyse dietary habits
• Understand attitudes towards healthy food
• Investigate consumers’ responses to new products, and the factors that attract and deter them, whether it’s an ingredient or a health claim.
Explore Trends and Insights >
3. Process innovation
Open Innovation is a separate part of our Innovation offer. If you’re not looking for investment but would like help in getting your product to market quickly and easily find out about our Open Innovation process.