Tate & Lyle to launch innovative new starch

Tate & Lyle has today announced the European launch of an innovative new starch for use in dairy and convenience foods. The starch, named CREAMIZ, will help manufacturers reduce fat content by up to 30%, while maintaining mouthfeel and texture.

CREAMIZ has been introduced as a part of Tate & Lyle’s Optimize™ platform and will help deliver significant cost savings for food manufacturers. Tate & Lyle’s Optimize™ platform helps our customers cut their costs and optimise their processes.

CREAMIZ uses unique starch modification technology to make it a leading contender for fat substitution in a wide range for food products. It will not affect the creaminess of products it is used in, but instead will complement and enhance their existing texture creating a rich and full bodied flavour.

Tate & Lyle has already developed several prototypes using CREAMIZ, including low-fat cream desserts and yogurts, and is now working with its customers to optimise and create additional recipes. A range of prototypes will be on display at the Tate & Lyle stand Number 8M35 at Food Ingredients Europe 09.

Commenting, Clotilde Feuillade, Product Manager for Texturants at Tate & Lyle Food Ingredients Europe said, “With the continuing move towards health and wellness consumers are placing more emphasis than ever before on a balanced diet. CREAMIZ will help manufacturers respond to this, by reducing the fat content of their products while keeping the cost down.

“CREAMIZ is special in that it will do so without having any negative effect on taste. Feedback from our customers has shown that consumers really value the creamy mouthfeel of traditional dairy products, now they’ll be able to experience it in low-fat foods.

“Because modified food starches are used in a wide range of food products, CREAMIZ can, in many cases, be used to reduce the fat content without adding an additional ingredient to the ingredient declaration on the label. Moreover, in addition to its functional and nutritional benefits CREAMIZ can be used on standard food manufacturing lines and does not require specific equipment to be added. Given that it will help reduce costs and improve the nutritional profile of customers’ products we expect it to be extremely popular.”

Caroline Sanders, Marketing Director at Tate & Lyle Food Ingredients Europe added, “We are committed to expanding our portfolio of products produced in Europe and continue to work on a range of new food starches and applications.”