CORRECTION MADE 3 April 2017: CLARIA® Bliss previously called CLARIA® Delight outside of the European Union. www.clariastarch.com/clariar-bliss
Tate & Lyle line extension enables manufacturers around the world to formulate products with cleaner labels while maintaining excellent taste, texture, colour and performance.
(LONDON) – 15 July 2016 – Tate & Lyle, a leading global provider of food ingredients and solutions, announces an extension to its’ line of CLARIA® Functional Clean-Label Starches with the addition of CLARIA® Delight. Available globally, the tapioca-based starches will make their debut at the 2016 Institute of Food Technologists Food Expo on 16 July in Chicago, Ill. at booth #1248.
Attendees will experience CLARIA® Delight on a ‘clean-label’ sweet street taco in a honey chipotle sauce. This booth bite will demonstrate how CLARIA® Delight can help manufacturers formulate products with cleaner labels while maintaining the taste, texture, colour and performance that their consumers and R&D teams expect.
‘As consumer preferences evolve, our customers are increasingly searching for innovative ways to simplify their ingredient lists,’ said Judy Whaley, Vice President of Texturants New Product Development at Tate & Lyle. ‘But, sometimes, cleaner labels can come with trade-offs in sensory attributes or functionality. We’ve worked hard over the past several years to ensure our customers don’t have to make those trade-offs – helping to make their products both healthier and tastier. CLARIA® Delight is a great example of that hard work in action.’
The ‘clean-label’ quest continues
The number of products launched with ‘clean-label’ claims1 continues to grow across the world. According to Innova (2015), 28% of new products launched in 2015 had one or more ‘clean-label’ claims compared to 26% in 2014 and 24% in 2013. Australasia and North America are leading the world with launches at 51% and 40% above the global average respectively.
Consumers are also willing to pay more for products that make ‘clean-label’ claims. For example, in North America and Europe, ‘clean-label’ soups, sauces and yoghurt are most likely to carry a price premium (as much as 22%). Globally, the largest price premium for ‘clean labels’ is in the yoghurt category, at 19% above the category average.
CLARIA® Delight helps manufacturers meet this consumer demand because it is suitable for use in products that make a variety of trending ‘clean-label’ claims including ‘non-GM.’ The world’s fastest-growing ‘clean-label’ claim, ‘non-GM’ claims on new product launches have grown an average of 14% per year from 2010 to 2015.
‘Depending on their target audience, there is an enormous opportunity for our customers around the world to simplify ingredient lists and take advantage of the trending claims that come along with that,’ said Werner Barbosa, Global Platform Leader Texturants, Tate & Lyle.
‘Our job is to partner with our customers to help them meet these challenges, and retain their competitive edge locally and globally. With the updated CLARIA® line, it’s easier than ever to make that a reality.’
It’s all about the taste (and texture)
In the starch category, tapioca is particularly trending. In fact, of the top five starches used in clean-label products from 2010 to 2015, tapioca starches saw the fastest growth – a 27% average increase in new product launches (Innova, 2015).
CLARIA® Delight delivers the tapioca flavour, colour and texture preferred with manufacturers and consumers in a variety of applications including some soups, sauces, yoghurts, custards, mousse and fruit preps. Its texture is similar to modified tapioca starches, thickening and setting to form a soft, translucent gel that is especially desirable to consumers in applications like yoghurt.
CLARIA® Delight also has a clean flavour that is beneficial in delicately-flavoured soups, sauces, and dairy desserts. In addition, it has a clean, white colour that is essential for developing light-coloured products. In fact, CLARIA® Delight has been shown in internal sensory testing to have a lighter colour and cleaner taste than other functional “clean-label” tapioca-based starches on the market.
Innovative technology enables high performance
In addition to its excellent sensory attributes, CLARIA® Delight enables manufacturers to develop products with functionality similar to modified tapioca starches. While native tapioca starches break apart under heat and shear, Tate & Lyle’s proprietary processing technique enables CLARIA® Delight granules to stay intact after cooking under a range of conditions.
In addition, the viscosity of CLARIA® Delight is versatile and can be tailored to a variety of applications, with a range comparable to modified starches. In fact, according to customer feedback, CLARIA® Delight can be used as a one-for-one replacement for modified tapioca starches while other functional ‘clean-label’ tapioca starches must be used at higher concentrations to provide comparable thickening.
In addition to CLARIA® Delight, the CLARIA® line features three corn-based, ‘clean-label’ functional starches including CLARIA® Essential, CLARIA® Plus and CLARIA® Elite. Launched globally in October 2014, these starches leverage the same technology as CLARIA® Delight – enabling functionality and sensory attributes similar to modified starches while allowing for simpler ingredient lists.
 In their research, Innova classifies ‘clean-label’ as products using claims related to: Natural, Organic, Non-GM or No Additives/Preservatives.