CLARIA® Functional Clean Label Starch

Introduction to CLARIA® Functional Clean-Label Starch
Also known as
Clean-label starch, functional clean label starch, starch

CLARIA® Functional Clean-Label Starches labels simply as starch yet perform similarly to modified starches.

Tate & Lyle’s line of CLARIA® Functional Clean-Label Starches empowers manufacturers to meet increased consumer demand for cleaner labels enabling formulations with similar functionality to a modified food starch. Globally, consumers are demanding convenient, great tasting foods that have recognisable ingredients on the label. In fact, one-in-four new products today is launched with “cleaner-label” claims.  All CLARIA® Functional Clean-label Starch products are certified as non-GMO.


At Tate & Lyle, our texturants range now offers a comprehensive array of Non-GMO offerings for all regions, providing our customers with choices to fit their needs. Our non-GMO ingredients offer the same functionality as their traditional counterparts without compromising on taste or texture. Meaning you can offer your consumers the foods and beverages they love with a label they can understand and trust.

CLARIA® Functional Clean-Label Starches use CLARIA® technology, a proprietary technology that has been shown to provide improved sensory attributes (neutral colour) vs. other functional clean-label starches.

Coupled with Tate & Lyle’s commitment to partnership and ingredient innovation, CLARIA® Functional Clean-Label Starches provide manufacturers the opportunity to co-create the next generation of cleaner-label products.

CLARIA® Bliss Functional Clean-Label Starches

CLARIA® Bliss are functional clean label tapioca-based starches that deliver a whiter colour and a cleaner flavour than other functional clean-label tapioca starches. CLARIA® Bliss thickens and sets to form a soft, translucent gel that is especially desirable for manufacturers with the added benefits of a soft gel texture, non-GMO and gluten free attributes. CLARIA® Bliss labels as ‘tapioca starch’ enabling clean label claims on a variety of applications including dairy desserts, clear sauces, chilled ready meals or filling of fresh baked goods.

The CLARIA® Functional Clean-Label Starch product line delivers on both taste and performance; these products  perform well over a range of processes, offer clean taste, are white in colour, and label simply as starch.  They are certified as non-GMO.  These starches enable food manufacturers to meet consumer demands for simpler labels.  This product line includes thickening and gelling starches; all of the products in the line offer good mouth clearing properties in soups, sauces, dressings, fillings, and dairy products when optimally used.

CLARIA® Instant Functional Clean Label Starches

Our CLARIA® Instant Starch range are non-GMO, functional clean label starches that build viscosity without cooking. These starches offer a clean taste and neutral colour profile. CLARIA® Instant Starch shows process tolerance that is suitable for various temperatures, acidity, shear and harsh processing conditions. CLARIA® Instant Starch is ideal for applications such as salad dressings, instant gravies and soups, and pastry fillings and creams.

CLARIA® Instant Starch provides immediate viscosity in high-solids systems, such as fruit fillings, and can be used to build viscosity in cold-processed applications such as salad dressings. These starches display similar sensory attributes to traditional modified food starch and offer excellent bake stability.

CLARIA® Functional Clean Label Starch is available globally

Looking for technical documents or samples?  Contact our team today and start a conversation about how we can work together.

CLARIA® application areas

CLARIA® Functional Clean Label Starch has a clean taste and colour, making it versatile across a range of applications.

CLARIA® can help manufacturers deliver clean label claims in fillings for baked goods and puddings.

Explore our bakery expertise >

CLARIA® Functional Clean Label Starch can be usedto produce creamy, clean-label yoghurts, with the added benefit of clean labelling. Waxy corn-based CLARIA® starches thicken, providing a pudding-like texture in yoghurts. Tapioca-based CLARIA® Bliss thickens and sets to a soft gel, ideal for use in dairy applications that require a clean or delicate taste

Explore our dairy expertise >

CLARIA® Functional Clean Label Starch can be used to launch creamy, clean tasting and label-friendly products without compromising on quality. CLARIA® Functional Clean Label Starches improve viscosity, glossiness and stability, key attributes for soups and sauces products.

In applications, CLARIA® Bliss thickens and sets to form a soft, translucent gel that is gluten free and non-GMO, ideal for use in a variety of soups, cooking sauces and dressings.

Explore our soups, sauces and dressing expertise >

Applying CLARIA ® Functional Clean Label Starch

CLARIA® Functional Clean Label Starch can be applied in products that require the use of an ingredient with a similar functionality to modified food starch. Our range of products can be used across a wide range of food-product categories and processing conditions.

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This product information is published for your consideration and independent verification. Tate & Lyle accepts no liability for its accuracy or completeness. We may change this information at any time. The applicability of label claims and the regulatory and intellectual property status of our ingredients varies by jurisdiction. You should obtain your own advice regarding all legal and regulatory aspects of our ingredients and their usage in your own products to determine suitability for their particular purposes, claims, freedom to operate, labelling or specific applications in any particular jurisdiction.