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Are ingredient solutions providers doing enough to help poorly informed consumers?


Misinformation, poorly positioned communication to the market place and ‘bad science’ are having a detrimental effect on ingredient solutions providers. According to the latest report from global market insights firm Innova, social media and a lack of control of internet regulations means that consumers can gain access to a huge variety of articles and information when researching ingredients – some of which is erroneous.

At Tate & Lyle, we understand the need to provide accurate, transparent information about our ingredients. Our extensive ingredient solutions portfolio helps our customers to provide clear, clean labelling options that not only meet with their product requirements but also help to meet with consumer needs for products that deliver on taste and texture without providing misleading labelling.

Part of our speciality food ingredients portfolio, our CLARIA® Functional Clean-Label Starches label simply as 'starch' yet perform similarly to modified starches. With a clean taste and colour, CLARIA® appears as a recognisable ingredient on product packaging, helping to tackle concerns over food transparency and cleaner labels.

Our sweetener solutions can also help meet your consumers’ information needs.

Our sweetener solutions can also help meet your consumers’ information needs. Produced from aqueous extracts from the leaves of the stevia plant, through a proprietary process, stevia, contributes zero calories, does not raise blood sugar and is 200 to 300 times sweeter than sugar. Tate & Lyle and Sweet Green Fields have partnered to present a full range of stevia solutions suitable for any application, bringing to the table decades of stevia expertise, a unique sweetener formulation experience, thousands of recipes, supply security and a team of experts.

TASTEVA® Stevia Sweetener delivers a better-tasting solution that’s suitable for use in sugar-free, no-sugar-added and reduced-sugar beverages and foods. TASTEVA® Stevia Sweetener, a key element of our speciality sweetener portfolio, minimises the bitter aftertaste of stevia that 80% of the population can taste. It eliminates the need to use masking ingredients in reduced-sugar formulations.

Our ingredient solutions are just another example of how we make food extraordinary.

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