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Misinformation, poorly positioned communication to the market place and ‘bad science’ are having a detrimental effect on ingredient solutions providers. According to the latest report from global market insights firm Innova, social media and a lack of control of internet regulations means that...

Consumers around the world are looking to reduce their intake of sugar, fat and calories, and increase their fibre consumption. Globally, there is increased interest in products that are perceived to be ‘healthier’. However, specific attitudes vary by region.

One of our customers in bakery and snacks was looking to enhance the soft texture, and extend the shelf-life, of one of their baked products; a chewy cinnamon cookie. The customer wanted to control moisture over the cookie’s shelf life, keeping a soft, chewy texture that consumers know and love. Our...