Introducing TASTEVA® M Stevia Sweetener by Tate & Lyle

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New Reb M stevia sweetener starts from the leaf and offers a clean, sugar-like taste and consumer-friendly labelling, all at an acceptable cost in use

HOFFMAN ESTATES, IL (USA), 12 July 2018 — Tate & Lyle PLC (‘Tate & Lyle’), a leading global provider of food

TASTEVA® M Stevia Sweetener

ingredients and solutions, introduces TASTEVA® M Stevia Sweetener, a Reb M stevia sweetener that starts from the stevia leaf and tastes remarkably like sugar. The new label-friendly, premium stevia sweetener is the first Reb M offering from Tate & Lyle, opening additional possibilities for great-tasting, reduced-sugar products for food and beverage customers and their consumers.

"As a global leader for sweeteners, we’re committed to delivering innovative solutions that enable formulators to create higher-quality, better-tasting products at an acceptable cost in use," said Andrew Taylor, President, Innovation and Commercial Development at Tate & Lyle. "This allows manufacturers to create products to address the needs of consumers who want to make healthier choices by reducing sugar and calorie intake without compromising taste."
 
The key features and benefits of new TASTEVA® M Stevia Sweetener are noted below:
 
• Starts with the leaf – Tate & Lyle TASTEVA® M starts with the stevia leaf extract and then uses a bio-conversion process and aqueous-only finishing step to produce its Reb M.
 
• Clean, sugar-like taste – TASTEVA® M Stevia Sweetener has a cleaner, more sugar-like taste than relatively abundant compounds, such as Reb A, at high sugar-replacement levels. By using Reb M, TASTEVA® M Stevia Sweetener yields a clean sweetness and sweet onset like sucrose without the bitter linger of conventional stevia.
 
• Acceptable cost in use – As a result of the bio-conversion process, Tate & Lyle is able to provide an acceptable cost in use while still delivering a clean, sugar-like taste.
 
"Our bio-conversion process increases Reb M yields, allowing us to produce more volume not limited by plant yields and deliver more from the leaf at an acceptable cost in use," said Abigail Storms, Global Vice President, Sweeteners Platform Leader at Tate & Lyle.
 
TASTEVA® M Stevia Sweetener joins the Tate & Lyle sweetener portfolio, which includes an unmatched offering of solutions for sugar and calorie reduction.
 
"Creating healthier products is no longer optional," Storms said. "TASTEVA M Stevia Sweetener will help food and beverage companies reach their consumers in ways never imagined possible. It’s another tool in their toolbox to create better foods and beverages with less sugar and fewer calories, ultimately helping consumers achieve their health and wellness goals."
 
Tate & Lyle experts are going to showcase TASTEVA® M Stevia Sweetener in booth S2806 at the IFT18 Food Expo at McCormick Place in Chicago, July 15–18. Food and beverage formulators are invited to experience the taste of products made with TASTEVA® M Stevia Sweetener at IFT or request a sample directly at rebm.tateandlyle.com.

The Growing Demand for Stevia
 
In response to the growing demand for natural sweeteners, Tate & Lyle partnered with Sweet Green Fields in March 2017. Tate & Lyle’s broad portfolio of sweeteners, applications expertise and strong innovation pipeline combined with Sweet Green Fields’s expertise in the science of stevia, from seed to sale, has created significant opportunities for new product innovation, in addition to Tate & Lyle’s family of TASTEVA® Stevia Sweeteners.
 
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About Tate & Lyle: 
Tate & Lyle PLC is a leading global provider of food and beverage ingredients and solutions. Supported by our 160-year history of ingredient innovation, we partner with customers to provide consumers with healthier and tastier choices when they eat and drink. We are proud that millions of people around the world consume products containing our ingredients every day.

Through our expertise in sweetening, mouthfeel and fibre fortification, our Food & Beverage Solutions business develops solutions which reduce sugar, calories and fat, add fibre, and provide texture and stability in categories including beverages, dairy, bakery, soups, sauces and dressings. Our Primary Products business produces nutritive sweeteners, industrial starches used in paper and packaging, acidulants and products used for animal nutrition.

We have around 4,200 employees working in more than 60 locations across 30 countries. Tate & Lyle’s purpose is Improving Lives for Generations and through our purpose we believe we can successfully grow our business and have a positive impact on society. We live our purpose in three ways, by supporting healthy living, building thriving communities and caring for our planet.

Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2020, Tate & Lyle sales totalled £2.9 billion. For more information, please visit http://www.tateandlyle.com or follow Tate & Lyle on TwitterLinkedin or Facebook.