Did you know that despite the increase in purchase of plant-based dairy alternatives, 19% of consumers between 18-35 years old are consuming more dairy than they did 3 years ago?
Despite a recovery of consumption since 2017, the dairy market in Europe has been stagnant. The growth of 0.5% on average per year remains 1% behind the growth of the overall food and beverage consumption in Europe.
Why is this happening, and what can be done to elevate dairy consumption to the next level?
On Monday 25 April, our European Dairy Consumption Trends webinar will take a deep dive into the purchasing and consumption habits of European consumers. It details four key areas:
- Comparing dairy consumption habits of European consumers by age group.
- The drivers behind consumer purchasing of dairy and dairy alternatives products.
- Opportunities for fueling new growth and how to appeal to the different consumer generations, especially those reducing consumption.
- A look at how Tate & Lyle’s ingredients and solutions portfolio can support your business.
Our research was created off the back of a broad-spectrum survey of 1,500 consumers and has been streamlined into an accessible 45-minbute webinar, hosted by Delphine Forejt, Dairy Category Development Manager, Europe and Beth Nieman Hacker, Global Market Research Director at Tate & Lyle.
Register here to gain a wider perspective on spending habits, consumer purchasing drivers and new opportunities for growth in a competitive European marketplace.
Learn more about our Dairy expertise