Tate & Lyle Introduces New CLARIA® Functional Clean-Label Starches with High Performance and Great Taste

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Proprietary technology of CLARIA Functional Clean-Label Starches empowers manufacturers globally to formulate label-friendly products without compromising quality.

(LONDON) – 30 September 2014 – Tate & Lyle, a leading global provider of food ingredients and solutions, today launched CLARIA® Functional Clean-Label Starches. The new CLARIA® line provides manufacturers similar functionality to modified food starch plus the added benefits of a clean taste and clean label.

CLARIA® Functional Clean-Label Starches enable manufacturers to meet increasing consumer demand for simpler ingredient lists. This trend is supported by the fact that nearly 25% of new product launches globally were positioned as label-friendly in 2013 (Innova Market Insights).

‘Tate & Lyle recognised the need for a high-performing starch with similar functionality to a modified starch with all the benefits of a clean label’, said Esther Van Onselen, Global Marketing Category Director, Texturants and Convenience Foods at Tate & Lyle. ‘Although consumers demand simpler ingredient labels, taste and product experience are still primary drivers. The CLARIA® line helps provide a solution to address both of these needs’.

CLARIA® Functional Clean-Label Starches outperform other clean-label starches when it comes to meeting consumer expectations for taste, texture and appearance. Internal colourimetric and sensory testing demonstrated that the CLARIA® line has a very neutral flavour profile and colour that is comparable to modified starches. This facilitates their incorporation in food categories that have historically had limited options with functional clean-label starches.

In addition to meeting high sensory standards, CLARIA® Functional Clean-Label Starches enable manufacturers to formulate with similar functionality of a modified food starch. The patent-pending technology of the CLARIA® line enables tolerance to shear, heat and acid, even under extreme conditions like ultra-high-temperatures (UHT) and homogenisation. It also demonstrates high thickening efficiency and texture consistency over time. ‘Tate & Lyle’s technology is unique in the marketplace because it enables the use of a simple “starch” label and similar performance to modified starches, with a clean taste and neutral colour. The technical and scientific advancement lies in Tate & Lyle’s proprietary processing, which allows the CLARIAstarch granules to remain intact throughout different processing conditions’, said Werner Barbosa, Platform Leader, Texturants at Tate & Lyle.

CLARIA® Functional Clean-Label Starches are versatile across a broad range of applications and sophisticated processes including soups, sauces, dressings, prepared meals and yoghurt. The full line includes three products that have different levels of process tolerance: CLARIAEssential, CLARIA® Plus and CLARIA® Elite.

Food and beverage manufacturers in North America, Europe, China, Australasia and Latin America can now partner with Tate & Lyle to formulate with the CLARIA® line. ‘We have a world-class team of applications experts eager to co-create with manufacturers to bring the next generation of cleaner-label products to market with CLARIA® Functional Clean-Label Starches’, said Jim Carr, Director Food Applications, Tate & Lyle. ‘With our extensive expertise in ingredient formulation, we can help customers solve their texture challenges across a wide range of applications’.

With the introduction of CLARIA® Functional Clean-Label Starches, Tate & Lyle offers manufacturers more choice to develop label-friendly new products. The CLARIA® line forms part of a full portfolio of label-friendly solutions including SODA-LO® Salt Microspheres, TASTEVA® Stevia Sweetener, PUREFRUIT™ Monk Fruit Extract, PROMITOR® Soluble Gluco Fibre and PromOat® Beta Glucan.

For more information on CLARIA® Functional Clean-Label Starches, visit www.clariastarch.com.

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About Tate & Lyle: 
Tate & Lyle is a world leader in ingredient solutions for healthier food and beverages. Supported by our 160-year history of ingredient innovation, we partner with customers to provide consumers with healthier and tastier choices when they eat and drink. We are proud that millions of people around the world consume products containing our ingredients every day.

Through our expertise in sweetening, mouthfeel and fortification, we develop solutions which reduce sugar, calories and fat, add fibre and protein, and provide texture and stability in categories including beverages, dairy, bakery, soups, sauces and dressings.

We have more than 3,500 employees working in around 57 locations across 39 countries. Tate & Lyle's purpose is Transforming Lives Through the Science of Food and through our purpose we believe we can successfully grow our business and have a positive impact on society. We live our purpose in three ways, by supporting healthy living, building thriving communities and caring for our planet.

Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2022, Tate & Lyle revenue from continuing operations totalled £1.4 billion. For more information, please visit https://www.tateandlyle.com or follow Tate & Lyle on TwitterLinkedinFacebook or YouTube

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