One of our global customers, a dominant player in the breakfast food category, wanted to create a new win outside of the breakfast space with the launch of a new chocolate snack bar in the United Kingdom. They knew that to appeal to health conscious parents, they would need to create a product with less sugar and more nutritional benefits.
The customer turned to Tate & Lyle for advice on how to reduce sugar and add fibre, while delivering a moist, brownie-like texture that kids would love. Having worked with their team in the United States on a similar product, we recommended a solution with our PROMITOR® Soluble Fibre.
The customer turned to Tate & Lyle for advice as to how to reduce sugar and add fibre, while delivering a moist, brownie-like texture that kids would love.
We partnered with their R&D, marketing and nutrition teams to help them understand the science behind PROMITOR®, providing data on its excellent digestive tolerance and ability to maintain desired bulk and texture while replacing sugar. We also worked with the engineers to ensure they knew the best way to incorporate PROMITOR® during the mixing process.
We helped our customer bring an extraordinary reduced-sugar snack to the market, a winner with both kids and parents alike.