Clean Label

Consumers are seeking healthier foods they can trust. There's no one definition, but the clean label movement continues to evolve, moving from all-natural claims to formulations made with simple and recognisable ingredients.

The evidence is there

We know that consumers are seeking simpler, healthier food they can trust. Through our own proprietary research, we know that consumers are reading ingredients and nutrition labels, and we know they are actively avoiding food and drink that contains artificial additives, preservatives or sweeteners.

	84% of consumers read ingredient labels
	80% of consumers read nutrition labels

_{Tate & Lyle Proprietary Research, 2020}

More evidence

While a broadly-accepted definition of clean label is elusive, we know that every food and beverage company has its own specific criteria for this designation – and is pursuing a degree of transparency with consumers.

Over the past five years, markets across the world have seen clean label product launches focused on a variety of clean label claims

Global growth of product launches with clean label claims

_{^{Mintel GNPD 2015-2019; *Clean Label includes one or more of the following attributes Organic, Natural, Non-GMO, No artificial sweeteners, No artificial flavours, No artificial preservatives; beverage (alcoholic and non-alcoholic); dairy (dairy, ice cream and desserts); soups, sauces and dressings (soups, sauces, dressings, spreads, prepared meals); bakery (baked goods, cereal, bars)}}

Consumers are seeking simpler, healthier foods they can trust