Sweet Green Fields Launches Optimizer Stevia™ Line


Natural, low-calorie stevia range offers food and beverage manufacturers a cost-effective solution that doesn’t compromise on taste.

Sweet Green Fields stevia logo

(BELLINGHAM, WASH.) – 13 September 2017 – Sweet Green Fields (SGF), one of the largest, privately held, fully integrated global stevia ingredient companies, has introduced Optimizer Stevia™, a new line of stevia sweeteners designed to meet or exceed the taste profile of standard stevia extracts ranging from Rebaudioside A (RA) 80 to RA97, with up to a 30% lower cost. They allow for around 50% sugar replacement and provide solubility better suited to high-concentration stevia applications. The Optimizer Stevia™ range is now available globally.
"Regular stevia products with lower RA purity tend to be highly soluble, but exhibit a detectable bitterness or lingering aftertaste," said Mel C. Jackson, Ph.D., Sweet Green Fields Chief Science Officer. "However, when you increase the RA purity to improve the taste, cost typically rises and solubility becomes an issue. Our innovative Optimizer Stevia™ line provides manufacturers with a highly soluble sweetening solution that typically enables a lower cost in use without sacrificing taste."
Consumers are increasingly looking for natural sweetening solutions that help them reduce calories and sugars, but they’re not willing to sacrifice exceptional taste. In fact, the most important benefit to a consumer when choosing a sweetener is that it’s ‘a good balance of taste and health’. Stevia ranked second highest in this attribute, second only to honey.[i]
In order to deliver on the increased demands for innovative, non-nutritive sweetening solutions, earlier this year SGF announced a partnership with Tate & Lyle, a leading global provider of speciality food ingredients and solutions, through which Tate & Lyle provides customers with access to SGF’s exceptional line of stevia. This includes the newly launched Optimizer Stevia™ Line, as well as SGF’s other established ‘Project Non-GMO Verified’ stevia offerings, certified organic stevias, and the breakthrough sugar-like proprietary stevia extract Intesse™. Tate & Lyle’s global network of application laboratories and scientists support SGF’s unique range of stevia-based sweeteners to help customers accelerate product innovation and improve speed to market.
"Consumers around the world are looking for easy ways to reduce sugar and calories in their diet, while still enjoying the foods and beverages they love," said Abigail Storms, Vice President, Sweeteners, Tate & Lyle. "Tate & Lyle’s partnership with Sweet Green Fields provides manufacturers with even more tools to effectively formulate healthier and tastier products. We have already had a positive response from our customers who are particularly interested in natural ingredients and sugar- and calorie-reduction solutions."
For more information on stevia ingredients from SGF and Tate & Lyle, visit http://tateandlyle.com.


[i] Tate & Lyle Sweetener Perception Research, conducted by Ipsos, December 2015.

Media Contacts:

Tate & Lyle
[email protected]
Sweet Green Fields
Shasha Yu, Marketing Director
[email protected]
About Sweet Green Fields
Sweet Green Fields USA LLC is one of the largest, privately held, fully integrated global stevia ingredient companies. It strives to provide natural sweetening solutions to inspire healthy living through its extraordinary-tasting stevia products.
Sweet Green Fields was established in 2007 and started by providing standard stevia extracts to the food and beverage industry. Today these standardised extracts come as non-GMO Project Verified. In recent years Sweet Green Fields has created an innovative series of stevia extracts covering a wide range of customer application needs. Intesse Stevia™ is specifically created to deliver a clean and smooth sweet taste, especially at high concentration for food and beverages with deep sugar-reduction goals. The Optimizer Stevia™ series is an ideal replacement for standardised stevia extracts, allowing for better taste, higher solubility and lower cost in use. Also on offer are various stevia extracts containing Reb D, such as Dual and Omega, which are designed to meet particular customer preferences.

For more information, please visit https://sweetgreenfields.com/.

About Tate & Lyle
Tate & Lyle is a global provider of ingredients and solutions to the food, beverage and other industries, with operations in over 30 locations worldwide.
Tate & Lyle operates through two global divisions, Speciality Food Ingredients and Bulk Ingredients, supported by our Innovation and Commercial Development and Global Operations groups. The Group's strategy is to become a leading global provider of Speciality Food Ingredients through a disciplined focus on growth, and by driving Bulk Ingredients for sustained cash generation to fuel this growth.
Speciality Food Ingredients consists of three platforms: Texturants, which includes speciality starches and stabilisers; Sweeteners, which comprises nutritive sweeteners and our range of no-calorie sweeteners including SPLENDA® Sucralose; and our Health and Wellness portfolio which includes speciality fibres and our salt-reduction offering. Additionally, our Food Systems business provides a wide variety of blended ingredient solutions.
Tate & Lyle Bulk Ingredients includes bulk sweeteners, industrial starches and fermentation products (primarily acidulants). Corn co-products from both divisions are primarily sold as animal feed.
Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2017, Tate & Lyle sales totalled £2.8 billion. For more information, please visithttp://www.tateandlyle.com.
SPLENDA® is a trademark of Heartland Consumer Products LLC.Perception Research, conducted by Ipsos, December 2015.