This means Azelis will now be the distributor of Tate & Lyle’s broad portfolio of ingredients and solutions, including its PROMITOR® Soluble Fibres, CLARIA® Clean Label Starches and Stevia sweeteners, to customers in 17 countries.
Waldo van Malssen, Channel Sales Director, Europe at Tate & Lyle, said: “We already have a strong relationship with Azelis and are pleased to be building on this with our new agreements, which will enhance our go-to-market capabilities and further develop our representation within these markets. We are confident it will help us enhance the relationships we already have with our customers, and enable us to continue delivering the bespoke solutions they require through our innovative plant-based ingredient solutions, including sweeteners, texturants and dietary fibres.”
Azelis is already Tate & Lyle’s biggest distribution partner in Europe and have worked together since 2003. The strengthening of this partnership will allow Tate & Lyle’s customers in Greece, Bulgaria and North Macedonia to benefit from Azelis’ extensive capabilities in solution selling, application and technical services, as well as their market knowledge and supply chain excellence.
Alessandro Monda, Group Principal Manager at Azelis, said: “We are thrilled to further grow our relationship with Tate & Lyle across Greece, Bulgaria and North Macedonia. Their product range is a great complement to our existing portfolio and this extension shows the confidence that Tate & Lyle has in Azelis as a partner.”
ENDS
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