Delivering extraordinary mouthfeel experiences that delight across every bite or sip.
Preserving rich textures while reducing sugar and calories or expensive ingredients
Bringing trends to life quickly through our global applications and sensory expertise.
Indulge their curiosity for the unexpected
Consumers want bold experiences that excite the senses. A flavour they haven’t tried before. A texture that feels intriguing. A familiar favourite, reworked with less sugar, that delivers a fresh sense of novelty.
74% of global consumers say the novelty of the flavour and texture is important when choosing a snack.¹
67% of consumers actively seek novel mouthfeel experiences.²
Manufacturers are beginning to discover the power of novelty and experimentation by creating little moments of wonder through colour, temperature, aroma and visual appeal. These unexpected sensations make an experience stick and satisfy consumers.
Common challenges:
Using superior sweetening to create new formulations that consumers prefer. | Creating surprising and eclectic mouthfeel with extra crunchy, soft or fluffy outers and sticky, gooey, melty fillings. | Utilising cutting-edge tools and technology to streamline costs and deliver better value. |
Elevated experiences without the elevated cost
Consumers are looking for extra-special sensory experiences, but they don’t always want to pay premium prices. Accessible elevation is about bringing a sense of luxury into everyday moments, instead of waiting for those special occasions.
1 in 2 global consumers say they eat indulgent snacks at least once a day³
To meet this head-on, manufacturers are rethinking the "premium" playbook. They’re swapping expensive additions for innovative ingredients, using cutting-edge texture science to mimic high-end experiences, optimising production lines and sourcing smarter to prove that premium tastes don't have to come with a premium price tag.
Common challenges:
Formulating to mimic the tastes and textures of premium cheeses, ice cream, butter and yoghurts | Innovating for consumer preference without adding costs or compromising quality. | Optimising formulations and sourcing to keep premium taste and texture within reach, without compromising quality. |
Enjoyment without the trade-off
Consumers want it all: the creamy, rich, satisfying foods they love, made to work harder for their health. The craft is protecting that taste and texture while reducing sugar and calories and building in fibre and protein, so everyday favourites still deliver, with a profile that fits how people eat today.
78% of global consumers consider enjoying healthy foods to be essential.4
Momentum here is strong. Brands are reworking much loved products so they taste every bit as good with less sugar and fewer calories, holding on to the creamy mouthfeel, satisfying textures, and lingering sensations that people associate with the full version. They create a feeling of ‘Better for You’ enjoyment that transforms everyday eating into something extraordinary.
Common challenges:
Reformulating with innovative ingredients to ‘Better for You’ mouthfeel experiences.Learn more > | Creating formulations with ingredient lists consumers will pay more for. | Designing premium experiences that deliver value through longer shelf life. |
We specialise in sensorial solutions that elevate the everyday. From gourmet snacks to ‘Better for you’ drinks, we help you create rich experiences with extraordinary textures and standout Mouthfeel™. Whatever your challenge, we’re ready to collaborate and craft products that feel truly special.
1https://dairynews.today/global/news/mondel-z-74-report-that-the-novelty-of-the-flavor-and-texture-combination-are-important-to-them-when.html
2https://www.foodnavigator.com/Article/2025/11/04/bakery-and-snack-trends-2026-why-texture-is-the-new-flavor/
3https://www.flavourtrends.com/review-of-august-2024-flavour-trends/
4Innova Market Insights
Important Note: Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications