Value and Affordability | Trends | Tate & Lyle | Tate & Lyle

Value and Affordability | Trends | Tate & Lyle

What it means for our customers.

Rethinking egg inclusion levels to reduce costs and minimise reliance on volatile supply chains.  

Reformulating versatile food solutions that can be boosted with nutrients to deliver more value per serving.  

Designing shelf-stable, multi-use products that perform across a wide range of cooking processes.  

Sub trend: Affordable abundance

Inspiring choices at affordable prices 

Budgets are tight. Consumers are shopping smart to maximise their return on every purchase. They want the thrill of the global pantry with the power of a superfood, proving that even when times are tight, expectations stay high. The new gold standard? Affordable nutrition that still feels like a treat. 

"I want to stretch my meals and make them go further, but often, when I add in extra ingredients to bulk out my meals, I lose texture, taste and nutrition.” 

– Kantar Mouthfeel & Sensation Research 

Small details can make a big difference. A contrast in temperature. A change in texture. An adventurous mouthfeel. These simple touches can elevate basic formulations into functional luxuries. By mastering innovative taste and mouthfeel, manufacturers can bridge the gap between ‘budget’ and ‘bespoke’, delivering premium experiences without the premium price tag. 

 

Common challenges:

Sub trend: Hyper-versatile products

Formulating for the “stretch” economy 

When budgets tighten, the kitchen becomes a lab for utility. Consumers skip single-use ingredients and turn their attention to culinary multitaskers, demanding products that adapt, stretch and perform across different occasions while delivering a “triple advantage” of benefits: versatility in the pan, flexibility on the plate, and shelf stability that keeps it performing well throughout the week. 

"I want more variety in my daily meals, but the cost of ingredients makes it difficult. When I try to use my existing products in new ways, I often end up with frustrating results.” 

– Kantar Mouthfeel & Sensation Research 

For most manufacturers, versatility is becoming the ultimate value play. Sauces that braise and glaze. Condiments that shine in both hot and cold dishes. Products that stay stable, flavourful and functional across appliances, formats and occasions. By delivering products that do it all (and last longer on the shelf), they’re helping consumers turn affordable staples into high-quality meals. 

 

Common challenges:

Your partner in turning affordability into opportunity.

With decades of expertise in cost-smart reformulation, we help brands create affordable solutions that still deliver on taste, texture and nutrition. 

From price-sensitive staples to value-driven treats, let’s collaborate and transform today’s challenges into tomorrow’s growth. 



Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications