Quality of Carbs

Food and beverage companies are responding by reducing sugars and adding fibres to maintain product integrity. We’re particularly seeing this in product launches from the past seven years, and that’s not accounting for manufacturers who improve the healthfulness of their products without adding a claim on pack out of concern for the perception that it will negatively impact taste. 

_{Source: 1) Mintel GNPD 2015-2019, food and beverage, new product launches with one or more of following claims on pack: Suitable for Diabetic, Diet/Light, Low/No/Reduced Calorie, Low/No/Reduced Carb, Low/No/Reduced Glycemic, Low/Reduced Sugar, No Added Sugar, Sugar Free claim on pack; beverage (alcoholic and non-alcoholic); dairy (dairy, ice cream and desserts); soups, sauces and dressings (soups, sauces, dressings, spreads, prepared meals); bakery (baked goods, cereal, bars)​}