With many countries and major cities around the world introducing sugar taxes on consumer products, we’re now seeing companies further explore reduced sugar options for their ingredients.
Additionally, 64% of consumers say price impacts their purchase decision and 61% say healthfulness has an impact. Importantly though, regardless of health conditions, regulation, price and healthfulness, if it doesn’t taste good, consumers won’t buy it.
International Food Information Council Foundation, 2018 Food & Health Survey, 2018
Food and beverage companies are responding by reducing sugars and adding fibres to maintain product integrity. We’re particularly seeing this in product launches from the past seven years, and that’s not accounting for manufacturers who improve the healthfulness of their products without adding a claim on pack out of concern for the perception that it will negatively impact taste.
Source: Mintel GNPD 2012-2018, food and beverage, new product launches with one or more of following claims on pack: Suitable for Diabetic, Diet/Light, Low/No/Reduced Calorie, Low/No/Reduced Carb, Low/No/Reduced Glycemic, Low/Reduced Sugar, No Added Sugar, Sugar Free claim on pack and Soluble fibre and/or Insoluble fibre as an ingredient
We are experts at combining sweetening solutions with our fibres. This provides bulk, mouthfeel and sweetness, to improve the overall quality of the carbohydrate component within the finished product. Our ingredients and solutions will help you satisfy consumer taste expectations with low/no/reduced sugar formulations while maintaining product quality and integrity.
Latest Quality of Carbs news
Latest Quality of Carbs news
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