With many countries and major cities around the world introducing sugar taxes on consumer products, we’re now seeing companies further explore reduced sugar options for their ingredients.
Sources: 1) The Food Institute: Consumers are Eating More Often, Prefer Sweet Snacks; 2) International Food Information Council Foundation, 2020 Food & Health Survey, April 2020; 3) US Center For Disease Control; 4) World Health Organization Projections Of Global Mortality And Burden Of Disease From 2002 to 2030; 5) multiple sources; 6) Italy Ministry of Health, 20th March 2020;
Food and beverage companies are responding by reducing sugars and adding fibres to maintain product integrity. We’re particularly seeing this in product launches from the past seven years, and that’s not accounting for manufacturers who improve the healthfulness of their products without adding a claim on pack out of concern for the perception that it will negatively impact taste.
Source: 1) Mintel GNPD 2015-2019, food and beverage, new product launches with one or more of following claims on pack: Suitable for Diabetic, Diet/Light, Low/No/Reduced Calorie, Low/No/Reduced Carb, Low/No/Reduced Glycemic, Low/Reduced Sugar, No Added Sugar, Sugar Free claim on pack; beverage (alcoholic and non-alcoholic); dairy (dairy, ice cream and desserts); soups, sauces and dressings (soups, sauces, dressings, spreads, prepared meals); bakery (baked goods, cereal, bars)
We are experts at combining sweetening solutions with our fibres. This provides bulk, mouthfeel and sweetness, to improve the overall quality of the carbohydrate component within the finished product. Our ingredients and solutions will help you satisfy consumer taste expectations with low/no/reduced sugar formulations while maintaining product quality and integrity.
Latest Quality of Carbs news
What other global consumer trends drive our innovative solutions?
Learn more about the global trends that are influencing the industry, and how our ingredient portfolio keeps you ahead of the curve.