For over ten years, stevia sweeteners have grown in popularity throughout the European food and beverage markets. Rising consumer demand for stevia sweeteners has ensured that brands must master the equation of expert formulation science, and understanding consumer perceptions and purchase drivers.
Only after this formula is mastered, can companies create commercially successful, great tasting products with reduced sugar and calories.
A decade after the early boom of stevia across Europe, our colleagues Olivier Kutz, Category Development Manager, Europe, and Andy Thompson, Global Enterprise Account Director, EMEA Food & Beverage Solutions, are hosting a webinar on perception of stevia from European consumers, and the benefits of plant-based sweeteners in helping food and beverage manufacturers achieve success in the market.
At 10am (GMT) on Thursday 19 November, join Olivier and Andy for an hour-long webinar covering:
- Consumer awareness, perception and sentiment
- Case studies: stevia positioning across different categories
- Stevia innovation, taste performance and sweetness targets—a toolkit approach