DECATUR, Ill. (Feb. 17, 2011) – As part of its Video Education Series, Tate & Lyle has released two new videos for manufacturing partners about global fiber trends and the benefits of synbiotics for digestive health on its fiber website www.promitorfiber.com
Launched in 2007, the Video Education Series features Tate & Lyle experts in the areas of Applications, Technical Service as well as Health and Wellness sharing their knowledge about how to successfully add fiber to food and beverage products without affecting the taste that consumers expect.
The new videos provide thought leadership from Tate & Lyle’s partners at Mintel and experts from the fiber industry. The first video, “Use Fiber to Boost Your Bottom Line,” provides commentary from Krista Falon, senior analyst at Mintel, and Tate & Lyle fiber experts David Lewis, Health and Wellness Product Manager, and Andy Hoffman, Ph.D, Director of Health & Wellness Innovation.
Falon demonstrates the growing trend of adding fiber to foods and beverages in the U.S., Latin America, Europe and Asia and shares information about the growing trend of formulating products with multiple ingredients with a healthy halo, such as fiber and vitamins, to help consumers meet their health and wellness needs. Lewis provides global insight about the fiber and health and wellness trends around the globe while Dr. Hoffman helps manufacturers understand the costs associated with adding fiber to the manufacturing process.
The second video, “Impacting Digestive Health with Prebiotics and Probiotics,” features fiber expert Lisa Sanders, Ph.D, RD. Dr. Sanders discusses the beneficial impact of synbiotics on digestive health highlighting consumer insights and providing guidelines for further consumer education.
“As a world-leading manufacturer of fiber ingredients, including PROMITOR™ Soluble Corn Fiber and STA-LITE® Polydextrose, Tate & Lyle understands the science behind fiber and what’s absolutely necessary to successfully develop new products or reformulate existing products with fiber,” says Pashen Black, Marketing & Communications Manager, Tate & Lyle. “These videos allow us to congregate the best minds in the fiber industry to provide insights about developing products to meet the growing fiber trend while creating consumer loyalty to the manufacturer’s brand.”
To celebrate the launch of the newest videos to the series, Tate & Lyle has developed a Mocha Nutrition Drink, a prototype that includes the company’s new PROMITOR™ Soluble Corn Fiber 85. This fiber is only 1.2 calories per gram and less than 5 percent sugar. This fiber is suitable for applications with No Sugar Added and Sugar-Free claims.
To view the videos and request a Mocha Nutrition Drink sample, visit www.promitorfiber.com
About Tate & Lyle
Tate & Lyle is a global provider of ingredients and solutions to the food, beverage and other industries, operating from 45 production facilities around the world. Through our large-scale, efficient manufacturing plants, we turn raw materials into distinctive, high quality ingredients for our customers. Our ingredients and solutions add taste, texture, nutrition and increased functionality to products that millions of people around the world use or consume every day.
Tate & Lyle’s range of leading branded food ingredients includes SPLENDA® Sucralose, PROMITOR™ Dietary Fiber and STA-LITE® Polydextrose. Tate & Lyle also produces branded industrial ingredients including Bio-PDO™, Ethylex® and Sta-Lok® paper starches; and staple ingredients such as high fructose corn syrup, ethanol, citric acid and basic starches. In addition to providing a wide range of ingredients our Innovation and Commercial Development Group supports customers by providing product development, technical advice and proprietary consumer insight studies.
Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2010, Tate & Lyle employed 5,666 people in its subsidiaries and joint ventures, and sales totaled £3.50 billion. http://www.tateandlyle.com
SPLENDA® is a trademark of McNeil Nutritionals, LLC
###
