Is Mindfulness shaping consumer attitudes towards food?

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Browsing supermarket shelves
"‘mindfulness’ is the number one trend for 2018"

Consumer attitudes towards food and beverages are changing. According to global market trends group Innova Market, ‘mindfulness’ is the number one trend for 2018, as consumers look to have a body-mind connection to the food and beverage products that they purchase and consume.

Mindfulness reflects a shift in consumer attitude towards a particular food or beverage, with consumers willing to buy in to a particular product to support its overall company values and product line. Recent statistics highlight that seven out of ten UK consumers and US want to fully understand product ingredient lists.

At Tate & Lyle we understand how consumer trends can influence our customers’ decisions, when it comes to choosing the right ingredients for their product formulations. Today’s consumers increasingly want to enjoy great-tasting food with a short and simple ingredients list they can understand, with movements such as organic, clean label, “free from” and non-GMO formulations being driven by market trends. Our non-GMO products and solutions have the same functionality as their traditional counterparts, meaning you can offer consumers the foods and beverages they love with a label they can understand and trust. Many of our ingredients have also achieved Non-GMO Project Verified certification in the US.

CLARIA® Functional Clean-Label Starches empower manufacturers to meet increased consumer demand for cleaner labels enabling formulations with similar functionality to a modified food starch.

Just another example of how our ingredient solutions make food extraordinary.