We know that consumers are uncompromising in their demand for taste and sweetness in their favourite foods, despite looking for ways to reduce sugar intake.
Particularly in Brazil and Mexico, according to Tate & Lyle's proprietary research, 80 of consumers in Latin America will read nutrition labels with a view to monitoring sugar and calories.
From 20-22 August, Tate & Lyle will be attending Food Ingredients South America in Sao Paulo, Brazil, to share our worldwide expertise in sugar and calorie reduction with local food formulators and others food and beverage professionals.
Our own Natalya Bright, Global Market Research Manager, will present a keynote on Breakthrough Solutions to Meet Consumer Demand for Sugar Reduction: Spotlight on Beverage on 21 August, highlighting the global consumer food and beverage trends that are the driving forces behind Tate & Lyle’s sugar reduction solutions.
Did you know that a recent Mintel report shows that of consumers in Brazil, 47% of those surveyed are interested and would pay more for food and beverage that is low in sugar? Thirty-eight per cent said they are interested in and would pay more for food and beverage containing a natural sweetener. Natalya will not only discuss Tate & Lyle’s identified global consumer trends Clean Label, Healthy Living, and Quality of Carbs, but also demonstrate our expertise in consumer research and knowledge of the consumer as it pertains to sweeteners.
We will also be distributing prototype samples, to give attendees a greater idea of the kinds of results they can expect when harnessing our ingredient solutions. Attendees can enjoy a fermented coconut beverage containing our CLARIA® Functional Clean-Label Starch, TECGEM® AA 801 stabiliser system, and TASTEVA® Stevia Sweetener, perfectly aligned with our identified Quality of Carbs and Clean Label consumer trends.
We look forward to seeing you at FISA 2019 in Sao Paulo!