7 in 10 Households Choose Foods & Beverages with the 'Sweetened with SPLENDA® Brand' Logo

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Decatur, Ill. (June 18, 2009) – Research confirms it. SPLENDA® Brand Sweetener has become a household name widely used in food and beverage products.

Tate & Lyle reveals in a recent consumer study that more than 70 percent of U.S. households purchase foods and beverages displaying the familiar ‘Sweetened with SPLENDA® Brand’ logo on the package.

The study, conducted by Information Resources, Inc., confirms that a majority of U.S. households, an estimated 82 million, purchase products with the ‘Sweetened with SPLENDA® Brand’ logo annually. These purchases occur across an extensive array of categories where consumers expect great sweet taste without added calories, such as yogurt, juices and soft drinks, cookies, ice cream, baking mixes and even pickles. More than 1,600 individual products carry the SPLENDA® logo in the U.S.

“The most important thing the study reveals is that SPLENDA® Sucralose is a broadly accepted lifestyle ingredient across a wide cross-section of American households,” says Dave Tuchler, Vice President of Marketing for SPLENDA® Sucralose, Tate & Lyle. “When shoppers repeatedly purchase products with the ‘Sweetened with SPLENDA® Brand’ logo, it’s their vote of confidence that the ingredient helps deliver great taste, as well as health and wellness benefits in their favorite products.”

Tuchler adds, “Consumers are increasingly looking for great-tasting products that help them meet their and their families’ healthy lifestyle needs. Seeing the ‘Sweetened with SPLENDA® Brand’ logo helps make the purchase easier.”

About SPLENDA® Sucralose

Tate & Lyle’s SPLENDA® Sucralose starts with sugar, tastes like sugar, but it’s not sugar. SPLENDA® Sucralose comprehensively outperforms all the high-intensity sweeteners on the market through its unique combination of taste, versatility and stability – making it the best choice to help manufacturers seize the market opportunity for tastier, healthier, lower-calorie foods and beverages. For more information about SPLENDA® Sucralose, visit www.sucralose.com

Source: IRI Consumer Network™ (52 weeks ending 28 December 2008)

SPLENDA® is a trademark of McNeil Nutritionals, LLC


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About Tate & Lyle: 
Supported by our 160-year history of ingredient innovation, we partner with customers to provide consumers with healthier and tastier choices when they eat and drink. We are proud that millions of people around the world consume products containing our ingredients every day.

Through our expertise in sweetening, fortification, and texture, we develop ingredient solutions which reduce sugar, calories, and fat, add fibre and protein, and provide texture and stability in categories including beverages, dairy, bakery, snacks, soups, sauces, and dressings.

We have more than 3,500 employees working in around 57 locations across 39 countries. Science, Solutions, Society is our brand promise and how we will achieve our purpose of Transforming Lives Through the Science of Food. By living our purpose we believe we can successfully grow our business and have a positive impact on society. We live our purpose in three ways, by supporting healthy living, building thriving communities and caring for our planet.

Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2023, Tate & Lyle revenue from continuing operations totalled £1.75 billion. For more information, please visit https://www.tateandlyle.com or follow Tate & Lyle on TwitterLinkedinFacebook or YouTube