Tate & Lyle Receives Non-GMO Project Verification for Oat Ingredients

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PromOat® Beta Glucan and PrOatein® Oat Protein, now Non-GMO Project Verified, help food and beverage manufacturers meet growing consumer demand for cleaner labels

Cereal bar

(HOFFMAN ESTATES, ILL.) – September 21, 2017 – Tate & Lyle PLC (Tate & Lyle), a leading global provider of food ingredients and solutions, has achieved Non-GMO Project verification for its PromOat® Beta Glucan and PrOatein® Oat Protein ingredients. The Non-GMO Project is a nonprofit organization committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO options under the belief that everyone deserves an informed choice about whether or not to consume food or ingredients derived from genetically modified organisms.                                                                                                            

The Non-GMO Project verification mark has been very successful in driving non-GMO claims in North America. In 2010, it represented just 2.6% of all non-GMO claims. However, by 2015 this number had risen to 18.5%, and by July 2017 reached 34% of all non-GMO claims.[i] The Non-GMO Project verification mark gives manufacturers and their consumers the assurance that products, such as PromOat® and PrOatein®, have completed a comprehensive verification for compliance with the Non-GMO Project Standard.  

Oats medium

“Receiving this Non-GMO Project verification adds even greater appeal to our oats ingredients that are already attractive to consumers because of their inherent health benefits and friendly labelling,” said Michael Segal, Health & Wellness Platform Director at Tate & Lyle.  “We’re delighted that PromOat® and PrOatein®, naturally processed ingredients from Swedish oats, now carry the Non-GMO Project verification mark, underlining their non-GMO credentials. It is a pleasure to be able to offer these non-GMO ingredients to our customers who are already committed to providing their consumers with more clean-label offerings that meet their personal health and wellness goals.”

While consumers are demanding more clean-label options, they are also seeking products formulated with ingredients they perceive to be healthy, such as protein and fiber. Global new product launches with protein claims increased 278% from 2011 to 2016.[ii] Additionally, about 52% of consumers claim they want to consume more fiber, with 66% being very favorable toward seeing oat fiber on a label.[iii]

PrOatein® Oat Protein is a natural, vegan-friendly protein concentrate made from non-GMO Swedish oats that provides extraordinary taste and essential branched chain amino acids that are important for muscle growth and recovery after exercise. PromOat® Beta Glucan is a natural fiber also from non-GMO Swedish oats that yields good solubility, no grittiness, neutral taste and desirable mouthfeel in formulations. In addition, PromOat® provides a minimum of 32% beta glucan, making it easy to achieve dosages required for cholesterol-related health benefit claims.

For more information on Non-GMO Project verified certification, visit http://nongmoproject.org. For more information on Tate & Lyle’s enrichment solutions, visit http://tateandlyle.com.

 

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[i] Innova Market Insights, Briefing Series on GMO Free Foods: Contentious but Relentless, 2017.

[ii] Innova Top Ten Trends, 2017.

[iii] Qualtrics, Fiber A&U for Tate & Lyle, 11 countries, 2015-16

 

 

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About Tate & Lyle: 
Supported by our 160-year history of ingredient innovation, we partner with customers to provide consumers with healthier and tastier choices when they eat and drink. We are proud that millions of people around the world consume products containing our ingredients every day.

Through our expertise in sweetening, fortification, and texture, we develop ingredient solutions which reduce sugar, calories, and fat, add fibre and protein, and provide texture and stability in categories including beverages, dairy, bakery, snacks, soups, sauces, and dressings.

We have more than 3,500 employees working in around 57 locations across 39 countries. Science, Solutions, Society is our brand promise and how we will achieve our purpose of Transforming Lives Through the Science of Food. By living our purpose we believe we can successfully grow our business and have a positive impact on society. We live our purpose in three ways, by supporting healthy living, building thriving communities and caring for our planet.

Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2023, Tate & Lyle revenue from continuing operations totalled £1.75 billion. For more information, please visit https://www.tateandlyle.com or follow Tate & Lyle on LinkedinX (Twitter)Facebook or YouTube