Lacking fiber? Ask Technical Services
Meeting consumers’ expectations is crucial for our customers. For our Food Technical Services team, that means constantly watching consumer trends – like the demand for high fiber – and giving customers ingredients to match.
“We assist customers in formulating good-tasting products that deliver,” says Joni Simms, Associate Director, Food Ingredients Technical Service, Americas. “For example, many foods that are identified on package as containing whole grains offer only one or two grams of fiber per serving, which is lower than expected. With the successful formulation of our fibers into products like pasta, cereals, and snack crackers, the fiber content can double or triple, lining up with consumer expectations. These levels also allow manufacturers the opportunity to make content claims such as ‘excellent source of fiber’.”
Still following the consumer trend, Technical Services helps customers with drinks as well as food. “We can add fiber invisibly to clear beverages such as juices and flavored water,” adds Joni.