OPTIMIZE®- giving customers more for less   

To help our customers, we need to think about what their customers want. Unsurprisingly, our market research shows that consumers are seeking quality at lower prices – which is why we launched our OPTIMIZE® platform across Europe in 2009.

OPTIMIZE® showcases the sweetening and texturising products developed by our application experts to help customers cut costs – products like CREAMIZ, a starch designed to reduce fat while enhancing creaminess and texture, which also cuts production costs for food manufacturers.

“CREAMIZ can reduce the fat content of products by up to 30 per cent, without compromising on taste or mouthfeel, and without having to add another ingredient to the product label since it is simply a modified starch,” says Clotilde Feuillade, Product Manager for Texturants, Europe. “With consumers’ increasing interest in a balanced diet and cost savings, products like CREAMIZ give our customers an advantage.”